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Why Hitting Unsubscribe Could Be a Missed Opportunity for Your Business
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By Kelly Leary, Marketing Specialist
for GarityAdvanatage Agencies
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Have you ever stopped to think about what happens when you hit that unsubscribe button? You might think you’re freeing yourself from unwanted emails, but in reality, you’re closing the door on valuable opportunities to build and grow your business.
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We get it—email marketing is everywhere. You mention a product in conversation, and suddenly, an ad pops up on your phone. It’s overwhelming, and it’s easy to lump all emails into the same “spam” category. But before you unsubscribe, ask yourself: What are you really opting out of?
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What Are You Really Unsubscribing From?
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Our emails aren’t just another sales pitch. They’re carefully crafted to provide crucial updates that help you stay ahead in the Medicare industry. When you hit unsubscribe, you could be missing out on:
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Commission Updates: These updates are vital as they impact your earnings directly. In the Medicare industry, commissions can fluctuate due to various factors such as the plan, state, carrier, and year-to-year adjustments made by the Centers for Medicare and Medicaid Services (CMS). Being informed means you won’t get caught off guard when changes happen.
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Lead Opportunities: With the market saturated by relentless advertisements, capturing leads has never been more challenging. Our emails are your go-to source for the latest and most effective lead generation strategies, sourced from collaborations with top carriers and marketing partners.
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Training Invitations: We offer a plethora of live and virtual training sessions throughout the year. These events are invaluable for staying up to date on industry changes, how to navigate them and learning new sales strategies to keep your business growing. Live events also offer the opportunity for us to connect with you in person. Building those personal connections is essential, especially in an age where we’re often behind screens.
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Enrollment Deadlines: Let’s face it—deadlines are a part of life. Keeping track of them is crucial. Our reminders will help you stay organized and in control of your commitments, reducing the chances of missing important dates.
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Carrier Product Rollouts: Each year brings new Medicare plans and significant changes to existing ones. Stay updated with our emails to be among the first to seize new opportunities during Special Enrollment Periods (SEP), Open Enrollment Periods (OEP), and Annual Enrollment Periods (AEP).
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Certification Updates: Keeping up with certification requirements is essential for your business’s success. Our updates ensure you’re informed about necessary certifications and when they open so you will be Ready to Sell when AEP opens. Hit the ground running on Oct. 15th!
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Take Charge of Your Inbox
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With email providers like Gmail placing our emails in the promotions tab, it’s more crucial than ever to take charge of your inbox. You have the power to customize what information you want front and center. YOU, the user, can change what information you want in your inbox. Take a peek at this article and learn how to set up your priority emails, How to confirm your Gmail and never miss another important update.”
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For other email providers catching on and doing the same thing. Almost every time, there is a way for the user to override this feature. Stuck? A quick Google search, such as
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“Turn off focused inbox Outlook 365” for outlook
“Use or opt-out of Dynamic emails in Yahoo Mail” for Yahoo
“Turn off the “Focused Inbox’ feature in Spark mail,” for Spark mail
“Turn off priority emails in Apple Mail” for Apple mail.
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Don’t let important emails get lost in the shuffle. Take a moment to confirm your subscription to our newsletter, ensuring you continue to receive relevant and interesting content designed to support you. By staying connected, you’re not just opening your inbox; you’re opening the door to a world of possibilities.
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Have you subscribed but still don’t receive our emails? Contact the Marketing Department – we’ll investigate the issue and work to help you find us in your inbox again. 800-234-9488
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GarityAdvantage is a National Marketing Organization (NMO) for the top local, regional and national Medicare carriers. We support our brokers with personalized training, unlimited co-op marketing dollars, a virtual enrollment platform, personalized marketing collateral and exceptional support throughout the year. Plus, all broker commissions are paid directly to you. You get the whole pie, not just a piece of it! Request a contract today!
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